Vivia for Love is a project designed and promoted by designer Vivia Ferragamo, to support women and young women in the creation of positive changes in their community. Its main aim is to support worldwide organizations which back the girls’ education and help women to pursue their economic independence through initiatives enhancing their professional development and developing their creativity. Rigorously handmade by people working for social enterprises linked to volunteering world, the creations of Vivia for Love project are made with end-of series fabric, unsold stock or offered or made simply with scraps of fabric taken from various local markets. This productive feature produces a reduced impact on the environment and allows to extend the fabric life cycle. Our objective is a zero waste production which enhances the work of people in fragile conditions, by promoting a productive cycle, focused on people’s wellbeing and which has the planet close to heart. Every item is a woven story between who created it with their own hands and their willpower to take a risk with a new self -awareness and the person who will wear it, to give space to their wish to do something to change the world, or a tiny part of the world… Each garment tells a story as well as creating a new one.
30% of this capsule proceeds will be donated to the fund dedicated to the professional development of a small group made up of young women grown up in the Anidan Children’s Home managed by ONG Anidan in Lamu, Kenya.