I_AM is a sustainable limited edition collection, made with the finest italian cotton leftovers. Every piece is unique or replicable in small quantities.
Marta Forghieri, the creative director of the project, after fifteen years of experience in the industry decided to synthesise her aesthetic pillars into an independent project able to represent a personal vision without marketing driven choices and timelines, thus proposing a delicate contemporary product . I_AM relies both on ethics and aesthetics and concerns the way of designing but also of consuming. The designer’s sartorial approach blends with an open conceptual vision. It focuses on the construction of shapes and volume using a research of sustainable materials and left overs. Men’s shirt is the starting point of the pattern research in order to create a one-size-fits-all capsule collection.