Amma was born in 2019 out of passion from the idea of designer Luisella. Her aim is to transmit to the entire female public, and not, her propensity for quality and simplicity in interpreting the female accessory par excellence: the bag. The handbag is, and always will be, the undisputed companion of every woman, of every mother (‘amma’), who wants to take care of every detail to feel unique, elegant, simply beautiful, but never over the top. The inspiration for the collection recalls that era when there was no need to add anything but shapes and colours to what was a special attention to quality that only Made in Italy and, handmade, still guaranteed. No presumption and no desire to oppose the changes of today’s market, but only the undisputed desire to stand out for Passion, Research and Truth. Love for all women.