Known for her flair for style, Yolanda Edwards, founder and editor of the travel and lifestyle magazine YOLO Journal (an acronym for “You Only Live Once,” and also a play on her own name), is driven by a wanderlust spirit, her love for photography and the pursuit of unique ideas. She embarked on her first trip abroad at 16 years old… and her travel itch has been with her ever since. It is no surprise that she was appointed creative director of Conde Nast Traveler and then launched her own project YOLO: an iconic tri-annual magazine brimming with photos that conjure images of great escapes, advice columns, overall inspiration and tales of inspiring people and places. A lover of Italy, she dedicated the first issue of YOLO to its enduring charm. In this interview, Yolanda reveals a place she holds close to her heart: Lake Como and a local jewel, the Grand Hotel Tremezzo.
WHAT ARE SOME ARTISANAL ITEMS YOU CAN’T LIVE WITHOUT?
Silk scarves, naturally!
TELL US ABOUT A TREASURED ITEM YOU BOUGHT AT THE BOUTIQUE OF THE GRAND HOTEL TREMEZZO
A perfect panama hat fastened with the hotel’s their signature orange ribbon.
A MUST HAVE?
The breakfast is the most epic and elegant buffet I have ever seen in my life.
HAVE YOU EVER TAKEN A DIP IN THE LAKE?
Yes! We love to swim till the other side of the lake, reaching the shores of Bellagio…
WHAT IS THE MOST BEAUTIFUL TOUR YOU HAVE EVER TAKEN?
We always love taking a boat to explore the lake without having a destination in mind…while enjoying an amazing picnic of Italian classics, and swimming wherever we like.
My husband loves the man who plays piano and sings at night on the T Bar terrace of the hotel… once he even invited my husband to get up and sing some Sinatra songs with him.
A LUGGAGE ESSENTIAL?
A swimsuit is all you need!
WHAT CAN YOU EASILY LEAVE AT HOME?
Stress! It doesn’t exist at the GH Tremezzo, where they treat you like family and make you feel so special.
A LOCAL DISCOVERY?
Nesso! Watching local kids jumping off the ancient stone bridge in Nesso was a moment caught in time.
IS THERE ANY MUSIC YOU ASSOCIATE WITH YOUR TREMEZZO EXPERIENCE?
For me it’s all about the Italian songs from the 60s…I actually made a playlist entitled “YOLO in Italy”that features the kind of music I think of when I’m there.